Social Sustainability
5 MIN READ
Community Impact
We uplift communities through education, access to services, and social programs that drive inclusive and lasting impact.
Community Relations
Metrobank’s Corporate Citizenship Strategy is anchored by two pivotal entities: the Metrobank Foundation, Inc. (MBFI) and the Purple Hearts Club (PHC). While MBFI drives our broad array of community programs aligned with the United Nations Sustainable Development Goals (SDGs), PHC exemplifies the spirit of volunteerism among our employees. To ensure lasting impact, MBFI organizes its programs into six major categories. These include stakeholder engagement, recognition of excellence, visual arts and culture, social development and volunteerism, education, and professional development. Each category is linked to relevant UN SDGs and monitored through clear performance indicators.
| Category | Action | 2024 Results | UN SDG |
|---|---|---|---|
| Engaging Communities/ Stakeholder Engagement |
MBFI employs a multifaceted approach to engage community stakeholders. We combine formal agreements and partnerships with regular meetings, focus group discussions (FGDs), and the active participation of alumni organizations (such as NOTED, PROTECT, and TOPSSOLDIERS). a. Forging partnerships through signing of Memorandum of Agreement b. Conduct of focus group discussions (FGDs) among beneficiary communities during Monitoring and Evaluation (M&E) c. Regular meetings with institutional partners for the flagship programs d. Supporting pay-it-forward initiatives of alumni organization (NOTED, PROTECT, TOPSSOLDIERS) |
150+ engagements 45 formal partnerships |
SDG 17: Partnerships for the Goals (Strengthening collaborations with institutions) |
| Recognition of Excellence | Our flagship recognition initiative honors public servants —teachers, soldiers, and police officers—for their exemplary contributions. |
PHP 22.4 million disbursed 10 awardees in 2024 -- 4 teachers -- 3 soldiers -- 3 police officers 715 awardees since inception |
SDG 4: Quality Education (Recognizing educators) SDG 16: Peace,Justice, and Strong Institutions (Honoring law enforcement and military service) |
| Visual Arts and Culture | Celebrating Filipino artistry while preserving the Metrobank Art and Design Excellence (MADE) art collection, ensuring its lasting contribution to local art history and cultural heritage. In 2024, while the annual competition was paused to celebrate the 40th anniversary, the program maintained its commitment to fostering sustainable artistic development. |
PHP 10 million disbursed 428 awardees 300 volunteer hours Competition paused for 40th anniversary |
SDG 11: Sustainable Cities and Communities (Cultural preservation and artistic excellence) |
| Social Development | Grants Program: Our Grants Program channels strategic financial support to socio-civic and charitable organizations working in health, education, arts, livelihood, and disaster response. Volunteerism: Volunteerism is a cornerstone of our CSR efforts, with initiatives implemented at our Metrobank branches and community outreach programs. |
PHP 72.9 million disbursed 120 projects 1.2M beneficiaries 50,000 hours of volunteer work 80 events 70% employee participation |
SDG 1: No Poverty (Economic and social support) SDG 3: Good Health and Well-being (Health-related grants) SDG 4: Quality Education (Educational initiatives) SDG 8: Decent Work and Economic Growth (Livelihood grants) SDG 11: Sustainable Cities and Communities (Engaged and empowered communities) SDG 17: Partnerships for the Goals (Collaboration with local communities) |
| Education | Dedicated to empowering the next generation, our Scholarship Program provides financial and academic support to deserving students. |
PHP 4.1 million 300 scholars in 2024 1,377 scholars since inception |
SDG 4: Quality Education (Scholarships for students, Academic excellence and knowledge-sharing) SDG 10: Reduced Inequalities (Educational access for underserved groups) SDG 16: Peace, Justice, and Strong Institutions (Public service governance and education) |
| Professional Chair Lectures | In collaboration with academic and government institutions, our Professional Chair Lectures promote excellence in fields such as law, health, public service, and governance. |
PHP 120,000 disbursed 2 lectures under Dona Victoria Ty Tan Professorial Chair in Medical Education and the Foundation for Liberty and Prosperity 138 lectures since inception |
SDG 4: Quality Education (Academic excellence and knowledge-sharing) SDG 16: Peace, Justice, and Strong Institutions (Public service governance and education) |
Strengthening Collaborations
We drive inclusive, sustainable development through strong collaboration with government, NGOs, academia, and the private sector. Stakeholder engagement and strategic partnerships enhance the impact of our programs in education, health, arts, environment, and disaster response, ensuring they remain relevant and aligned with development goals.
| PROGRAM | KEY ACTIVITIES |
|---|---|
| Grants Program Monitoring & Evaluation (M&E) | • Regular progress tracking with NGO partners • FGDs with beneficiary communities (sessions annually) • Stakeholders’ Conference (July 2024) with multi-sector representatives |
| National Teachers' Month (NTM) | • 82 partner organizations engaged in 2024 (vs. 34 in 2023) • 121 specialized initiatives conducted (vs. 80 in 2023) • At least 3 major coordinating meetings per year • Public forums and roundtable discussions |
| Metrobank Scholarship Program (MSP) | • Scholar engagement via iCAN (mentoring), MINDSET (training), and annual gatherings • Monthly meetings with school coordinators to track scholar performance |
| Metrobank Art & Design Excellence (MADE) | • Research efforts conducted for stakeholder feedback and program recalibration • "Pagsibol" Artist Development Program (85 participants engaged) • Workshops, public exhibits, and mentorship sessions |
| Metrobank Outstanding Filipinos Engagements | • Engagements through selection, recognition, and alumni activities |
Purple Hearts Club Key Activities
PHC, our employee-led volunteer program, supports Metrobank’s commitment to community service. Through initiatives such as feeding programs, tree planting, financial literacy training, and disaster relief, PHC mobilizes employees to create meaningful impact across underserved communities. These efforts reflect our shared values of compassion, solidarity, and active citizenship.
| Area | Activity | Amount (PHP) |
|---|---|---|
| Disaster and Relief Efforts PHP 416,241.18 |
Typhoon Kristine Relief (PHC Daet Chapter) | 11,720.00 |
| One MB Relief | 356,103.25 | |
| Rescue Kitchen and Food Drive | 48,417.93 | |
| Educational PHP 541,180.73 |
Bag to School (school supplies donation) | 26,600.00 |
| Brigada Eskwela | 167,950.17 | |
| Christmas Gift Giving | 131,000.00 | |
| Donations to Schools and Educational Foundations | 111,247.00 | |
| National Teachers’ Month | 38,960.96 | |
| Educational Outreach Programs | 65,422.60 | |
| Health PHP 237,974.76 |
Carols for a Cause | 70,440.25 |
| Dugong Metrobank (blood donation drive) | 132,869.36 | |
| Gift-giving and Feeding Programs | 34,665.15 | |
| Community Assistance PHP 2,578,614.97 |
Autism Celebration Day | 7,850.00 |
| Various chapter-led Community Assistance Initiatives | 734,164.97 | |
| Fun Run for a Cause | 1,660,000.00 | |
| Santa for Seniors | 40,000.00 | |
| Environmental Initiatives PHP 135,497.01 |
Clean-up Drives and Conservation Initiatives | 30,232.50 |
| Mangrove Planting | 38,288.55 | |
| Community Farming and Tree Planting | 66,975.96 | |
| Grand Total | 3,909,508.65 |